Beadle and Crome Miss the Boat
Every year Beadle and Crome, the interiors business in the Oxford Road, Reading, send me a Christmas card. This of course has little to do with Christmas and their good wishes to me and my family (they don’t know us from Adam and we’ve never bought anything from them) but is more focussed on telling me about their January sale.
I was amused to receive their 2010 Christmas card today, 11 January 2011. Inside was the flyer (pictured) telling me the sale started 15 days ago. I guess the bargains have all gone now then.
Additionally they tell me that if I go back in time and place an order before 2 January 2011 I can get an extra 5% discount.
Direct mail, is it so difficult to get it right?
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