Tag: direct mail
Beadle and Crome Miss the Boat
Every year Beadle and Crome, the interiors business in the Oxford Road, Reading, send me a Christmas card. This of course has little to do with Christmas and their good wishes to me and my family (they don’t know us from Adam and we’ve never bought anything from them) but is more focussed on telling me about…
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But BT, you know who I am!
BT’s current strapline is, “bringing it all together”. Good idea…so why don’t they do it? In this mornings post was a piece of direct mail from BT addressed to “The Householder”. Fabulous, but they know who we are; we’ve got two landlines and we’ve been customers at this address for over 10 years. In fact,…
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People that don’t respond to your direct marketing
Mike Welsh, CEO, Publicis Dialog, has written a nice piece about direct marketing and the importance of brand consistancy, tone and all those fine people that don’t respond immediately…have a read. It made me think again about the importance of connecting strategy with tactical execution. There is no point in positioning a brand as ‘premium’ if the…
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Direct mail relevancy and accuracy
I’m not really sure who the winner is for wasted direct mail campaign effort this week. My favourites through the letter box this morning, and clear contenders, are: Boden: A personalised letter with a £10 gift voucher to encourage me to use the catalogue they sent me a few weeks back. Sorry Boden, I haven’t received a…
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Saab: award winning direct marketing
Saab UK has just sent me an excellent piece of direct mail. The small lumpy envelope contained an ‘honorary employee’ badge on a lanyard. The hook to the offer is the opportunity to buy a Saab at Saab employee prices. These presumably wonderful prices aren’t stated. To find out more I need to go to…
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