Tag: direct mail

Every year Beadle and Crome, the interiors business in the Oxford Road, Reading, send me a Christmas card. This of course has little to do with Christmas and their good wishes to me and my family (they don’t know us from Adam …

Beadle and Crome miss the boat Read More »

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The current hot stories about B2B marketing and sales eminating from the US are about Facebook and its use in the mix. This may well be valid but I guess these messages are also being propogated by people with a …

Does social media cut it for B2B sales & marketing? Read More »

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BT’s current strapline is “bringing it all together”. Good idea…so why don’t they do it ? In this mornings post was a piece of direct mail from BT addressed to “The Householder”. Fabulous, but they know who we are; we’ve …

But BT, you know who I am! Read More »

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Mike Welsh, CEO, Publicis Dialog, has written a nice piece about direct marketing and the importance of brand consistancy, tone and all  those fine people that don’t respond immediately…have a read. It made me think again about the importance of …

People that don’t respond to your direct marketing Read More »

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I’m not really sure who the winner is for wasted direct mail campaign effort this week. My favourites through the letter box this morning, and clear contenders, are: Boden: A personalised letter with a £10 gift voucher to encourage me to use …

Direct mail relevancy and accuracy Read More »

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Saab UK has just sent me an excellent piece of direct mail. The small lumpy envelope contained an ‘honorary employee’ badge on a lanyard. The hook to the offer is the opportunity to buy a Saab at Saab employee prices. …

Saab: award winning direct marketing Read More »

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