Kevin Harrington

But BT, you know who I am!

BT Infinity

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Kevin Harrington

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BT’s current strapline is, “bringing it all together”. Good idea…so why don’t they do it?

In this mornings post was a piece of direct mail from BT addressed to “The Householder”. Fabulous, but they know who we are; we’ve got two landlines and we’ve been customers at this address for over 10 years. In fact, I’ve been a non-stop BT customer for 30 years.

Surely the company that is delivering the “fastest, most powerful broadband ever” can merge data for a mailshot? Perhaps the personal approach doesn’t pay dividends/deliver the ROI.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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