Kevin Harrington

But BT, you know who I am!

BT Infinity

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Kevin Harrington

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BT’s current strapline is, “bringing it all together”. Good idea…so why don’t they do it?

In this mornings post was a piece of direct mail from BT addressed to “The Householder”. Fabulous, but they know who we are; we’ve got two landlines and we’ve been customers at this address for over 10 years. In fact, I’ve been a non-stop BT customer for 30 years.

Surely the company that is delivering the “fastest, most powerful broadband ever” can merge data for a mailshot? Perhaps the personal approach doesn’t pay dividends/deliver the ROI.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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