Those Welch Are Very Civil
Now that’s what you want, your contractor’s staff being polite, being civil, and being advocates for your brand.
This morning, at Loddon Primary School, there was a big hole in the ground. There were four workmen digging a trench to lay green pipes to carry data cables. As you can imagine this gathered a crowd of 8 and 9-year-old boys that found this all much more fascinating than going into school.
One of the boys asked the men what they were doing. Back came the reply, “We are laying data cables for Virgin Media so that you can get faster internet in school.” Wow!
Many people know that I’m not a Virgin Media fan (largely because in my opinion they are NTL in disguise) but what a great advert for your brand. And then one of the boys went off and repeated the message to a friend…that’ll be word of mouth as well.
So, plaudits where they are due. The contractor working on the site was Welch Civils. Well done to them and Virgin Media.
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