Does social media cut it for B2B sales & marketing?

The current hot stories about B2B marketing and sales emanating from the US are about Facebook and its use in the mix. This may well be valid but I guess these messages are also being propagated by people with a …

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Supermarket shopping for heroes

This is a good story and brand to follow: Go shopping to give heroes a bag of cash. I must immediately declare a personal interest here as I know Andrew Gidden, the founder and managing director, of Red Lion Foods …

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Are Chef’s Table dinners the best word of mouth (WOM) marketing?

Are Chef’s Table dinners the best word of mouth (WOM) marketing?
View from the L'ortolan chef's table

Are Chef’s Table dinners the best word of mouth (WOM) marketing? You pay for the best then go off and tell everyone about it. Restaurant wins at both ends. I raise this subject as a compliment having just had the …

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