Read the article below, and the rest of it at the Kellogg website. There really is an opportunity to stand out from others by writing good old fashioned letters to people. For better or worse, a decade of development in …

Word of mouth and pepper spray parody Read more »

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The current hot stories about B2B marketing and sales emanating from the US are about Facebook and its use in the mix. This may well be valid but I guess these messages are also being propagated by people with a …

Does social media cut it for B2B sales & marketing? Read more »

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Now that’s what you want, your contractor’s staff being polite, being civil, and being advocates for your brand. This morning, at Loddon Primary School, there was a big hole in the ground. There were four workmen digging a trench to …

Those Welch Are Very Civil Read more »

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This is a good story and brand to follow: Go shopping to give heroes a bag of cash. I must immediately declare a personal interest here as I know Andrew Gidden, the founder and managing director, of Red Lion Foods …

Supermarket shopping for heroes Read more »

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We all know that word of mouth (WOM) is very powerful marketing. Therefore it was very pleasing to see the comment below on surrey Mums about one of my wife’s businesses. “I’ve recently started taking my little girl to MAD …

Surrey Mums Like MAD Activities Read more »

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View from the L'ortolan chef's table

Are Chef’s Table dinners the best word of mouth (WOM) marketing? You pay for the best then go off and tell everyone about it. Restaurant wins at both ends. I raise this subject as a compliment having just had the …

Are Chef’s Table dinners the best word of mouth (WOM) marketing? Read more »

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Well, it was a shock to Jo, one of my daughters. In one of her rare encounters with the kitchen she was dismayed at how small the head of the cauliflower was in comparison to the leaves surrounding it. She …

Cauliflower shock story Read more »

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