Word of mouth and pepper spray parody

Read the article below, and the rest of it at the Kellogg website.

There really is an opportunity to stand out from others by writing good old fashioned letters to people.

For better or worse, a decade of development in web technology enables the fast sharing of imagery. “Word of mouth” used to occur verbally, but some part of it now occurs online.

What has moved online soonest? Things that are easy to share with one click. It tends towards the quick hit: Pictures that tell a story, recommendations that require little elaboration, snappy and quick quotes or retorts, and other self-explanatory links.

via Word of mouth and pepper spray parody.

This article has inspired me and I will write 50 letters in the next week.

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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