Tag: Kellogg
Top 10 Marketing Universities: What Makes Them Exceptional?
Explore my personal rundown of the top 10 global marketing universities in 2025 – what sets them apart and how each institution shapes the marketing leaders of tomorrow.
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Be Your Biggest Competitor to Survive
How does a company fail? To borrow a phrase from Hemingway, two ways: “gradually and then suddenly,” says Kellogg. I met some people today who seemed to be making relatively simple projects very complicated. In fact, everything seemed to be moving forward slowly for them; delivering late and over budget. They were from a business that…
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FaceBrushing My Life
Mohan Sawhney was one of my lecturers when I was at Kellogg School of Management. He spoke great sense then and hasn’t stopped since. In one of his recent blog posts about social media and how authentic our profiles are he said, How many profile pictures show us in our pajamas [sic] or having a bad…
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The secrets of ‘showrooming’: price is not the only reason people shop online
While you fight your way around the town centre shops this Christmas, van drivers and couriers are beating a trail to our front door delivering the spoils of an earnest online shopping campaign executed by my wife. I had thought that my wife’s online shopping was primarily an economic choice but research at Kellogg has…
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Word of mouth and pepper spray parody
Read the article below, and the rest of it at the Kellogg website. There really is an opportunity to stand out from others by writing good old fashioned letters to people. For better or worse, a decade of development in web technology enables the fast sharing of imagery. “Word of mouth” used to occur verbally,…
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When uncertainty is a sure thing
Points and prizes can make for successful product promotion Admit it: at some point you’ve considered buying one of those scratch-off lottery cards at the local corner store. Someone has to win, right? Maybe you have even participated in a risk-based endeavor like last year’s MyCoke promotion. MyCoke offered points under bottle caps for cool…
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