Tag: word of mouth
Cauliflower Shock Story
Well, it was a shock to Jo, one of my daughters. In one of her rare encounters with the kitchen, she was dismayed at how small the head of the cauliflower was in comparison to the leaves surrounding it. She was so horrified she got me to take a photo of it and weigh the…
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Great service and net promoter score
Good service leaves a positive and lasting impression. Unfortunately we all too often end up telling friends and colleagues of the poor service we have received. My shopping experiences this Christmas have been really quite good: service levels have been good; stock availability better than expected; till queues well managed. My star retail sales person…
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Creating customer evangelists
The excellent book Naked Conversations quotes the book Creating Customer Evangelists and states that if you want your customers to be evangelists for your business you must: Continuously gather customer feedback. Make it a point to share knowledge freely. Expertly build word of mouth networks. Encourage communities of customers to meet and share. Devise smaller…
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