Kevin Harrington

Creating customer evangelists

Creating Customer Evangelists

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Kevin Harrington

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The excellent book Naked Conversations quotes the book Creating Customer Evangelists and states that if you want your customers to be evangelists for your business you must:

  1. Continuously gather customer feedback.
  2. Make it a point to share knowledge freely.
  3. Expertly build word of mouth networks.
  4. Encourage communities of customers to meet and share.
  5. Devise smaller offerings to get customers to bite.
  6. Focus on making the world, or your industry, a better place.
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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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