Kevin Harrington

Are the insurance adverts misleading?

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Kevin Harrington

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I recently changed cars. More accurately: last month I changed car for the fourth time in 2 years. Each time this necessitated the usual faff of sorting the insurance.

I tried the online comparison sites, you know Confused.com and the like. What a load of hassle. The best price was finally achieved by talking to a human being at A-Plan Insurance.

After this experience I also discovered that some major insurers don’t have their product listed on these price comparison sites. So are their adverts misleading?

Marketing Week have just published a fine article on this subject as well. See http://www.marketingweek.co.uk/item/56628

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Comments

2 responses to “Are the insurance adverts misleading?”

  1. Anonymous

    See what has the internet ever done for us?!! give me a human being every time

  2. Kevin Harrington

    Well, I’m here. Just send me an email. 🙂

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