Tag: price
How to Calculate Additional Units Needed After a Discount
To determine how many more items you need to sell to make the same revenue after applying a discount, you can use this simplified formula: Where: For a general case, if the original price is P and the original units sold are U, the formula becomes: Where D is the discount percentage. This formula helps you calculate how many more…
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Champagne Marketing – What Can We Learn?
Champagne marketing refers to the strategies and techniques used to promote and sell Champagne, a sparkling wine produced in the Champagne region of France. Champagne is known for its association with luxury, celebration, and special occasions, and its marketing efforts often aim to convey this image. Key Aspects of Champagne Marketing Branding and Image Champagne…
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Nothing sells like a sell-out
Have you ever heard the phrase, “nothing sells like a sell-out”? It may seem counterintuitive, but there is actually some truth to this statement. When a product is sold out, it creates a sense of urgency and scarcity that can drive up demand even further. Let’s take a closer look at why nothing sells like…
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Price, markup, margin and profit
There isn’t much point in selling things for less than you paid for them. Mark-up percentage is the percentage difference between the actual cost and the selling price, while gross margin percentage is the percentage difference between the selling price and the profit. This post is a primer on how to work out markup and…
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An Experiment With Coffee Prices
By not really changing the coffee prices the University of Winchester campus has used 34,000 less the disposable cups in the first year.
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How to sell the benefits of no discounts
This was the message I saw on a software website: Looking for an Academic Discount? With our new simplified pricing, we no longer have a separate academic store. Instead our new, greatly reduced prices are available to all customers. What a lovely positive turn of phrase. They are really saying, “No you can’t have a…
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