Tag: price
Different approaches to pricing
My apologies to all the people that have been trying to access the chart titled ‘different approaches to pricing’ linked from this post. It got lost somehow…it must have been me. Anyway, I’ve recreated it and it can be accessed from the original page: Different approaches to pricing.
Written by
Tesco to roll out WiFi in UK stores
This is a positive and bold move from Tesco: they are set to roll out free WiFi across its UK stores, allowing users to compare prices and access Clubcard online while they shop. Shoppers will be able to compare prices and read product reviews on internet enabled devices, in a bid to drive competitive prices…
Written by
First Choice to become 100% all inclusive
It is often said that the way to carve a position in a market is to do things differently from your competitors. This means that in a bundled market you unbundle and conversely in an unbundled market you bundle. The advantages are that direct comparisons on price and service are made difficult and your brand never appears to be…
Written by
Solution brands
If: a) A product brand is what the customer will pay for over and above the commodity price of the ingredients, and b) A service brand is what the customer pays for over the simple cost of providing the service. What is a solution brand?
Written by
How to increase your profits
Ignore sales promotions, put your prices up and most customers probably don’t care…assuming they notice. The “big four” of supermarkets, Asda, Tesco, Morrisons and Sainsbury’s, have increased the number of £1 promotional price tags 150% over the past year. This compared with a 6% increase in their general promotions, according to a report compiled on behalf…
Written by