First Choice to become 100% all inclusive
It is often said that the way to carve a position in a market is to do things differently from your competitors. This means that in a bundled market you unbundle and conversely in an unbundled market you bundle.
The advantages are that direct comparisons on price and service are made difficult and your brand never appears to be one of the pack.
Read this article to see the latest bundling of a product against the market trend: First Choice turns back the clock to become 100% all inclusive | News | Marketing Week.