Tag: competitors
Be Your Biggest Competitor to Survive
How does a company fail? To borrow a phrase from Hemingway, two ways: “gradually and then suddenly,” says Kellogg. I met some people today who seemed to be making relatively simple projects very complicated. In fact, everything seemed to be moving forward slowly for them; delivering late and over budget. They were from a business that…
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First Choice to become 100% all inclusive
It is often said that the way to carve a position in a market is to do things differently from your competitors. This means that in a bundled market you unbundle and conversely in an unbundled market you bundle. The advantages are that direct comparisons on price and service are made difficult and your brand never appears to be…
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