Tag: price
Different Approaches to Pricing
Cost plus pricing is one of the biggest evils within businesses. It appears the safe approach but fails to maximise opportunity. Also, taking this approach, sale prices tend to erode to the level of cost prices. This is unacceptable for most businesses. There are in fact many different solutions to determining a price. Some of…
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The Packaging is the POS and the Product
Genius! The packaging is the POS and the product. And then you have to make it yourself. The medium High School Musical storage box when assembled is 290mm wide, 385mm deep and 190mm high. But of course, you make it yourself from a flat-packed simple kit where the lid is the product box. As with…
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Is the cheapest best?
There is a fine debate on price, value and consumer choice on the BBC Magazine. “There is a tendency in this information age to compare prices, and say whichever company will sell me this product at the cheapest price, must be the one that I should purchase.” Click here for more.
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Petrol down to 99.9p per litre
Petrol was down to 99.9p per litre in Reading, Berkshire today. Fabulous. Just two days ago it was 105.9p. It cost me £3 less to fill the tank. We are all happy enough to moan at the speed prices increase. So I’m giving praise to BP for the rapid deflation. p.s. the petrol station mentioned…
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Pricing survey nonsense
I was waiting in a line to pay for some petrol at my local BP garage. The delay was caused by the usual number of people buying sausage rolls, milk, cat food and occasionally petrol. The phone rang and a member of the staff answered the phone. The caller, presumably a competitor or their agent,…
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Are the insurance adverts misleading?
I recently changed cars. More accurately: last month I changed car for the fourth time in 2 years. Each time this necessitated the usual faff of sorting the insurance. I tried the online comparison sites, you know Confused.com and the like. What a load of hassle. The best price was finally achieved by talking to a…
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