Solution brands


a) A product brand is what the customer will pay for over and above the commodity price of the ingredients, and
b) A service brand is what the customer pays for over the simple cost of providing the service.

What is a solution brand?

Tagged with: , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.