Tag: customers
Be Your Biggest Competitor to Survive
How does a company fail? To borrow a phrase from Hemingway, two ways: “gradually and then suddenly,” says Kellogg. I met some people today who seemed to be making relatively simple projects very complicated. In fact, everything seemed to be moving forward slowly for them; delivering late and over budget. They were from a business that…
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Solution brands
If: a) A product brand is what the customer will pay for over and above the commodity price of the ingredients, and b) A service brand is what the customer pays for over the simple cost of providing the service. What is a solution brand?
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Relationships and treating customers as partners
Are you focused on flogging stuff or building relationships? The difference is substantial but often misunderstood. Doug Levy has written an interesting article titled 5 principles of breakthrough success in the “Relationship Era”. Levy talks about the history and evolution of business through the following phases: Product Era: The focus is solely on transactions. Consumer…
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It’s the contrasts I find interesting: ASDA and McDonald’s
It’s the contrasts I find interesting. In a couple of hours, opinions of a business and its brand image can change so quickly. For the worse: a McDonald’s cashier swearing in front of my children. Unacceptable and I paid for the privilege of that. For the better: ASDA, who aren’t high on my list, had…
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Pricing survey nonsense
I was waiting in a line to pay for some petrol at my local BP garage. The delay was caused by the usual number of people buying sausage rolls, milk, cat food and occasionally petrol. The phone rang and a member of the staff answered the phone. The caller, presumably a competitor or their agent,…
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Will Taking Your Brand Green Boost Sales?
I’ve been thinking a lot about the impact of environmental consciousness on business lately. It’s a topic that’s been buzzing around boardrooms and marketing departments, and for good reason. The question on everyone’s lips seems to be: Will taking your brand green boost sales? The Brussels Effect Many companies initially thought that Brussels would force…
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