CloudFlare upsell

This made me chuckle; an email from CloudFlare titled, “Keep your site safe and prevent data theft with SSL,” arrived today. The email looks rather like they want to help inform me and educate me via a webinar from their …

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London Marathon marketing winners

I wonder what the level of spontaneous recall there would be to the question, “Can you name three London Marathon sponsors.” I think I may have got two. With a little prompting, I would have got three. There is an impressive …

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How brands can cook up mobile purchases

The proportion of web traffic via mobile will hit 20 per cent this Christmas, according to IBM figures, and brands that fail to implement a mobile marketing strategy are losing out on sales by putting up ‘closed for business’ signs …

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BA readies staff morale boosting campaigns

British Airways has had its share of troubles over the last few years with reducing volumes of business travel, rising fuel prices and staff strikes. Getting profitable growth back in the business will be a challenge as the original cachet …

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