Tag: brand

I was surprised to see a Coke emblazoned London bus that was chopping up the Coca Cola logo as part of the creative concept. This was in Oxford Street this week. Yes, it was quite clever, but I would have thought the …

Coca Cola pours down Oxford Street Read More »

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This made me chuckle; an email from CloudFlare, titled “Keep your site safe and prevent data theft with SSL” arrived today. Here it is below. The email looks rather like they want to help inform me and educate me via …

Cloudfare upsell Read More »

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I wonder what the level of spontaneous recall there would be to the question, “Can you name three London Marathon sponsors.” I think I may have got two. With a little prompting I would have got three. There is an impressive …

London Marathon marketing winners Read More »

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The proportion of web traffic via mobile will hit 20 per cent this Christmas, according to IBM figures, and brands that fail to implement a mobile marketing strategy are losing out on sales by putting up ‘closed for business’ signs …

How brands can cook up mobile purchases Read More »

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British Airways has had its share of troubles over the last few years with reducing volumes of business travel, rising fuel prices and staff strikes. Getting profitable growth back in the business will be a challenge as the original cachet …

BA readies staff morale boosting campaigns Read More »

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O2 and Orange, the UK’s two biggest mobile operators, are vying to be first to offer brands the opportunity to target their millions of subscribers. O2 has confirmed that it plans to roll out its service in the third quarter …

O2 and Orange clear way for location-based ads Read More »

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