Tag: brand
People that don’t respond to your direct marketing
Mike Welsh, CEO, Publicis Dialog, has written a nice piece about direct marketing and the importance of brand consistancy, tone and all those fine people that don’t respond immediately…have a read. It made me think again about the importance of connecting strategy with tactical execution. There is no point in positioning a brand as ‘premium’ if the…
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Political Differentiation
Differentiation in marketing is key, whether you are managing a budget or a premium brand. It is important that the consumer can quickly see why your product or service is better, different or beneficial to them. Whole chunks of the marketing industry are invoicing clients daily to help them with differentiation. And then there’s UK politics. Now we…
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Solution brands
If: a) A product brand is what the customer will pay for over and above the commodity price of the ingredients, and b) A service brand is what the customer pays for over the simple cost of providing the service. What is a solution brand?
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VW BlueMotion efficiency
Don’t get me started on car salespeople! I now know where some excess staff went when the estate agency world contracted. But look a bit deeper at the commercial world of the motor industry, and there are some excellent examples of high-quality marketing. One of my favourite recent poster campaigns is the one for VW BlueMotion:…
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Desperate telephone marketing
Is this a sign of the times; desperate telephone marketing? I’m receiving more rude sales calls now than six months ago. The latest was to my mobile from 01792 862544, a company called Mobiles 4 You. Apparently they are based at Mobiles 4 You UK Ltd, 24 College Street, Ammanford, Swansea, SA18 3AF with Company No.06619827. Mobiles…
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BMW Graffiti
The next time your shiny white BMW gets covered in graffiti I suggest you thank Sytner BMW. This fine example of a new BMW 635d was on show at the Big Day Out at South Hill Park in Bracknell this weekend. For some reason, best known to Sytner, they were inviting and allowing everyone to…
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