Kevin Harrington

BMW Graffiti

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Kevin Harrington

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The next time your shiny white BMW gets covered in graffiti I suggest you thank Sytner BMW.

This fine example of a new BMW 635d was on show at the Big Day Out at South Hill Park in Bracknell this weekend. For some reason, best known to Sytner, they were inviting and allowing everyone to write all over their car (and a Mini that was also there).

I’m not sure the artwork applied to the car improved the brand image of Sytner or BMW. One thing is clear: many locals were introduced to a new way to show their appreciation of BMWs.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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