Kevin Harrington

BMW Graffiti

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Kevin Harrington

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The next time your shiny white BMW gets covered in graffiti I suggest you thank Sytner BMW.

This fine example of a new BMW 635d was on show at the Big Day Out at South Hill Park in Bracknell this weekend. For some reason, best known to Sytner, they were inviting and allowing everyone to write all over their car (and a Mini that was also there).

I’m not sure the artwork applied to the car improved the brand image of Sytner or BMW. One thing is clear: many locals were introduced to a new way to show their appreciation of BMWs.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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