Kevin Harrington

Variable Volvo service

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Kevin Harrington

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I thought car customers were hard to get hold of these days. You wouldn’t believe it at Motorworld Volvo in Oxford. I asked to talk to someone about leasing a Volvo and I was told to phone some number in Chipping Norton. Now, as I had bothered to walk through the door and there was not another customer in sight it seemed a tad daft for them to lose contact with me.

And lose contact they did. Lancaster Reading, part of the Jardine Motors Group, were enormously hospitable. Dale Radford sorted out info and quotes. They stand a chance of getting the business. Easy really isn’t it?

So my tip #37 for surviving the credit crunch is: talk to your customers if they bother to come and see you…and don’t send them away to do your work!

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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