Tag: Volvo
Are consumer reviews nonsense?
A couple of things happened recently that made me wonder if consumer reviews and ratings published by retailers should not always be believed. Call me a cynic, but… Volvo From recollection, most times I take my car to my local Volvo dealer I am asked for feedback after the visit. Recently I had a less…
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Variable Volvo service
I thought car customers were hard to get hold of these days. You wouldn’t believe it at Motorworld Volvo in Oxford. I asked to talk to someone about leasing a Volvo and I was told to phone some number in Chipping Norton. Now, as I had bothered to walk through the door and there was…
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Volvo, stick to what you are good at
Volvo, at the recommendation of their agency Mindshare, has started a campaign to annoy potential customers right across Europe. Well done. I say this based on my recent experience. The essence of the campaign is a Quick Response (QR) mechanism. This uses a 2D barcode on print advertising. The Swedish car maker’s Ice White campaign…
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