The CEO of Mercedes has just retired. BMW hired an actor who looked like him and made this advert. This is a really good piece of opportunistic marketing by BMW.

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Following London’s black cabs attempt to bring the capital city to a halt with their protest against Uber, Hailo have announced that they are introducing an executive car alternative to the world famous black cab. This service is called HailoExec. Here’s their message: Hailo …

Hailo take on Uber Read more »

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I love opportunistic and simple advertising successes. This evening I was reading Marketing Week and looking at The 5 Best Automotive Advertising Campaigns where I was reminded of the fabulous BMW “Checkmate” advert. The ad campaign was actually a reactionary campaign …

BMW “Checkmate” Read more »

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The next time your shiny white BMW gets covered in graffiti I suggest you thank Sytner BMW. This fine example of a new BMW 635d was at the Big Day Out at South Hill Park in Bracknell this weekend. For …

BMW graffiti Read more »

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