Kevin Harrington

Tag: BMW

  • Tactical advertising with style and humour

    , ,

    The CEO of Mercedes has just retired. BMW hired an actor who looked like him and made this advert. This is a really good piece of opportunistic marketing by BMW.

    Written by

    Kevin Harrington

  • Hailo take on Uber

    Following London’s black cabs attempt to bring the capital city to a halt with their protest against Uber, Hailo have announced that they are introducing an executive car alternative to the world famous black cab. This service is called HailoExec. Here’s their message: Hailo is introducing a brand new service for passengers. HailoExec is a high-end car option which…

    Written by

    Kevin Harrington

  • BMW “Checkmate”

    ,

    I love opportunistic and simple advertising successes. This evening I was reading Marketing Week and looking at The 5 Best Automotive Advertising Campaigns where I was reminded of the fabulous BMW “Checkmate” advert. The ad campaign was actually a reactionary campaign that only had a single billboard. In Santa Monica, California, rival brand Audi created a…

    Written by

    Kevin Harrington
    BMW Checkmate

  • BMW Graffiti

    The next time your shiny white BMW gets covered in graffiti I suggest you thank Sytner BMW. This fine example of a new BMW 635d was on show at the Big Day Out at South Hill Park in Bracknell this weekend. For some reason, best known to Sytner, they were inviting and allowing everyone to…

    Written by

    Kevin Harrington