Kevin Harrington

How to sell the benefits of no discounts

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Kevin Harrington

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This was the message I saw on a software website:

Looking for an Academic Discount?

With our new simplified pricing, we no longer have a separate academic store. Instead our new, greatly reduced prices are available to all customers.

What a lovely positive turn of phrase. They are really saying, “No you can’t have a discount.”

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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