Tag: pricing
Selling a Three Tier Service Offering for SMEs
How a three tier service offering for SMEs simplifies decisions, boosts conversions and makes it easier to market your expertise to small business owners.
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24 Definitions of Marketing
American Marketing Association (AMA)Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. American Marketing Association (AMA) a previous definitionMarketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services…
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The 3% Challenge: Transforming Your Business One Step at a Time
Today, I want to talk about a concept that could revolutionise your business: the 3% challenge. Imagine if you could improve all the main metrics of your business by just 3%—better buying price, better sale price, reduced costs, losing the worst clients, and letting go of the worst staff. It sounds simple, but the cumulative…
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How to Calculate Additional Units Needed After a Discount
To determine how many more items you need to sell to make the same revenue after applying a discount, you can use this simplified formula: Where: For a general case, if the original price is P and the original units sold are U, the formula becomes: Where D is the discount percentage. This formula helps you calculate how many more…
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Champagne Marketing – What Can We Learn?
Champagne marketing refers to the strategies and techniques used to promote and sell Champagne, a sparkling wine produced in the Champagne region of France. Champagne is known for its association with luxury, celebration, and special occasions, and its marketing efforts often aim to convey this image. Key Aspects of Champagne Marketing Branding and Image Champagne…
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Unhelpful Price Information in Sainsbury’s
Look at this unhelpful price information in Sainsbury’s. The photo above shows two different brands of beverage sweeteners and the retail pack price. So far, so good. Below they show the Sweetex price for 10 tablets as 3.2p. But the Hermesetas price label only indicates the packet price. Why? What use is this? How is…
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