What is Drip Pricing? A price is quoted. Then, at various stages of the sale completion, additional charges are added, or dripped, to the total. The final price is a fair bit higher than the original price; this is drip …

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Is the pricing on this advert misleading? The headline price of £5.99 is shouted loud and clear. In reality, the minimum transaction cost is £13.38. £5.99 gets you a box of 32 disposable contact lenses. But you cannot buy one …

Clarity of Disposable Lense Pricing Read more »

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Don’t put your prices down, use a decoy. Let me explain the idea with a case study from Williams-Sonoma, an American publicly traded consumer retail company that sells kitchenwares and home furnishings. Williams-Sonoma introduced a home bread making machine for …

Decoy Pricing to Make More Dough Read more »

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As a continuation of my fascination in pricing methods, I found it interesting to learn the different approaches to pricing used by ghostwriters. Their charges can be by: hour word page project percentage of profits combination of the above Depending …

How Much Does a Ghostwriter Cost? Read more »

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Cost plus pricing? Bin it. I’ve talked before about the many different approaches to pricing. Here is a stunning example of demand-based pricing in action. This is the ABode Hotel, Chester and their room rate pricing around Ladies Day and …

Demand based pricing in action Read more »

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This was the message I saw on a software website: Looking for an Academic Discount? With our new simplified pricing, we no longer have a separate academic store. Instead our new, greatly reduced prices are available to all customers. What …

How to sell the benefits of no discounts Read more »

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Here is a corking supply and demand story. They have been called the ghost estates of the Irish Republic – about 300,000 homes built in the frenzy of the property boom that no-one wants to live in now. via BBC …

Unwanted homes in Irish Republic could be demolished Read more »

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