Clarity of Disposable Lense Pricing

Is the pricing on this advert misleading? The headline price of £5.99 is shouted loud and clear. In reality, the minimum transaction cost is £13.38. £5.99 gets you a box of 32 disposable contact lenses. But you cannot buy one …

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Decoy Pricing to Make More Dough

Don’t put your prices down, use a decoy. Let me explain the idea with a case study from Williams-Sonoma, an American publicly traded consumer retail company that sells kitchenwares and home furnishings. Williams-Sonoma introduced a home bread making machine for …

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How Much Does a Ghostwriter Cost?

As a continuation of my fascination in pricing methods, I found it interesting to learn the different approaches to pricing used by ghostwriters. Their charges can be by: hour word page project percentage of profits combination of the above Depending …

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Demand based pricing in action

Cost plus pricing? Bin it. I’ve talked before about the many different approaches to pricing. Here is a stunning example of demand-based pricing in action. This is the ABode Hotel, Chester and their room rate pricing around Ladies Day and …

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