Tag: pricing
How to sell the benefits of no discounts
This was the message I saw on a software website: Looking for an Academic Discount? With our new simplified pricing, we no longer have a separate academic store. Instead our new, greatly reduced prices are available to all customers. What a lovely positive turn of phrase. They are really saying, “No you can’t have a…
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Unwanted homes in Irish Republic could be demolished
Here is a corking supply and demand story. They have been called the ghost estates of the Irish Republic – about 300,000 homes built in the frenzy of the property boom that no-one wants to live in now. via BBC News – Unwanted homes in Irish Republic could be demolished. How do you price one…
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Groupon business model is flawed
“The only way for businesses to justify the ‘loss leader’ promotion that Groupon uses to acquire new customers is to hope that the acquired customers return to the business in the future and pay regular, profitable prices,” says Seethu Seetharaman, PhD, the W. Patrick McGinnis Professor of Marketing. “I doubt very much if this is…
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Loyalty programmes dissuade firms from pricing products competitively
If you think that frequent flier programmes and other tactics that reward customers for their loyalty to a particular company ensure good deals for consumers, think again. According to Yuk-fai Fong (Assistant Professor of Management and Strategy at the Kellogg School of Management) and Qihong Liu (Assistant Professor of Economics at the University of Oklahoma),…
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7 compelling reasons not to discount
It’s rather nice to get feedback that my web content has proved useful. The article, 7 Compelling Reasons Not To Discount, has been on my main site for a while and I was told the other day that it helped win a debate within a company. It is often too easy to reduce prices but…
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