American Marketing Association (AMA)
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
American Marketing Association (AMA) a previous definition
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.
Chartered Institute of Marketing (CIM) version 1
Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.
Chartered Institute of Marketing (CIM) version 2
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
Dave Kerpen, Chief Executive Officer of Likeable Media
Marketing is the art and science of persuasive communication.
Christian Grönroos, Professor of Service and Relationship Marketing
Marketing is to establish, develop and commercialise long-term customer relationships, so that the objectives of the parties involved are met. This is done by a mutual exchange and keeping of promises.
Howard Gossage, Advertiser
Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is.
E. Jerome McCarthy, Marketing Professor
Marketing is getting the right goods or services to the right people at the right place and at the right time at a profit.” –
Jay Baer, President of Convince & Convert
Marketing is the messages and/or actions that cause messages and/or actions.
Jerry Kaup, MemberLink.org
Marketing is reminding likely-to-buy prospects of the value of your products/services in meeting their needs, over and over, at an acquisition cost lower than your allowable acquisition cost.
Paul Kulavis, Managing Partner at Sterling Park Group
Marketing is discovering what the prospect wants and demands and delivering it more efficiently and effectively than the competition.
Peter Drucker, Management Consultant and Author
Marketing is the delivery of customer satisfaction at a profit.
Dr. Philip Kotler, Marketing Author and Professor version 1
Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Dr Philip Kotler, Marketing Author and Professor version 2
Marketing is the art of creating genuine customer value.
Dr Philip Kotler, Marketing Author and Professor version 3
Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.
Regis McKenna, Marketing Consultant and Author
Marketing is everything.
Robin Korman, Senior Vice President of Global Loyalty and Partnerships at Wyndham Hotel Group
Marketing is the practice of increasing awareness, consideration, purchase/repurchase and preference for a product or service through consumer-driven benefits, advertising, packaging, placement, pricing and promotions.
Scott Galloway, marketing professor at NYU Stern School of Business
The act of creating value for an organisation by delivering a unique message to a target audience and building a relationship with them.
Seth Godin, Marketing Author and Blogger
Marketing is telling a story people want to hear.
Simon Sinek, Author, and Speaker
Marketing is not the art of finding customers, but the science of creating value for them.
Steve Jobs, Co-founder of Apple
Marketing is not just about selling what you make, but about making what people want.
Tom Peters, Management Guru
Marketing is the process of interesting potential customers and clients in your products or services.
The Balance Small Business, Business Resource Website
Marketing is the process of interesting potential customers and clients in your products or services.
World Marketing Association (WMA)
Marketing is the core business philosophy which directs the processes of identifying and fulfilling the needs of individuals and organisations through exchanges which create superior value for all parties.
Leave a Reply