Tag: books

I’ve started to notice a number of books are being advertised on Amazon with the physical version being cheaper than the Kindle ebook. Amazon Price Kindle $16.17 Paperback: Amazon $14.48 New $13.13 Used $15.40 It doesn’t feel right to me. I ended …

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The current hot stories about B2B marketing and sales eminating from the US are about Facebook and its use in the mix. This may well be valid but I guess these messages are also being propogated by people with a …

Does social media cut it for B2B sales & marketing? Read More »

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The Roald Dahl Museum is an excellent example of a destination attraction working well with a brand, in this case the children’s fiction works of Roald Dahl. The museum is a wonderfully presented attraction that allows children and adults to see …

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The excellent book Naked Conversations quotes the book Creating Customer Evangelists and states that if you want your customers to be evangelists for your business you must: Continuously gather customer feedback. Make it a point to share knowledge freely. Expertly …

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What a great book title for a volume about negotiating. It immediately makes it stand out from the rest. This book, like most, is on Amazon.

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