Tag: books
The Shelf Life of Communications: Understanding Retention for Consumers and Businesses
I’ve always been fascinated by how long different types of communication stay in people’s lives. This is a crucial factor in determining the effectiveness of various marketing strategies. In this post, I’ll share insights on the “shelf life” or retention time for different communication types, focusing on consumer and business contexts. The Power of Printed…
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Physical Books are Cheaper on Amazon
I’ve started to notice a number of books are being advertised on Amazon with the physical version being cheaper than the Kindle ebook. Amazon Price Kindle $16.17Paperback:Amazon $14.48New $13.13Used $15.40 This was for My Evernote by Katherine Murray. It doesn’t feel right to me. I ended up not buying it at all as I felt cheated.
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Roald Dahl Museum
The Roald Dahl Museum is an excellent example of a destination attraction working well with a brand, in this case the children’s fiction works of Roald Dahl. The museum is a wonderfully presented attraction that allows children and adults to see some of the life of Roald Dahl and also to experiment and enjoy making words…
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Creating customer evangelists
The excellent book Naked Conversations quotes the book Creating Customer Evangelists and states that if you want your customers to be evangelists for your business you must: Continuously gather customer feedback. Make it a point to share knowledge freely. Expertly build word of mouth networks. Encourage communities of customers to meet and share. Devise smaller…
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Is That Your Hand in My Pocket?
What a great book title for a volume about negotiating. It immediately makes it stand out from the rest. This book, like most, is on Amazon.
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