Brands in the balance

I was at Reading Prison last Friday. It was a photocall for Jail Guitar Doors and one of Reading’s two Members of Parliament, Martin Salter (pictured holding a Heritage H-575 guitar, was helping the cause.

When Martin Salter introduced himself to one of the inmates he said, “Martin Salter, as in the scales.” He was referring to Salter scales. But as he was talking to a young offender I’m not sure that this reference would have helped. For all I know Chris, the young offender, was trying to recollect where he may have seen Martin’s scales. I know Salter is still a trading brand but it is one of the companies that used to have a huge advantage when their products were used in many shops to weigh produce and groceries.

NCR (National Cash Registers) would be another brand that used to enjoy this free point-of-sale advantage. Today’s equivalents are things like Streamline, Visa etc I guess.

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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