Most press releases and announcements fail to pass the ‘so what’ test. They might be important to the client company but they are often dull and uninteresting. Then along comes a release that tells of things that will really make a difference. …

NCR and PayPal agreement makes sense Read more »

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I was at Reading Prison last Friday. It was a photocall for Jail Guitar Doors and one of Reading’s two Members of Parliament, Martin Salter (pictured holding a Heritage H-575 guitar), was helping the cause. When Martin Salter introduced himself …

Brands in the balance Read more »

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