Tag: history
What Came First, Marketing or Sales?
There has always been some form of “marketing” and “sales” as long as humans have exchanged goods and services, but the formal development of marketing as its own discipline occurred after the Industrial Revolution. Here’s a brief overview: So in summary, basic selling predated marketing, but modern formalised marketing practices emerged later to support higher…
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Brands in the balance
I was at Reading Prison last Friday. It was a photocall for Jail Guitar Doors and one of Reading’s two Members of Parliament, Martin Salter (pictured holding a Heritage H-575 guitar, was helping the cause. When Martin Salter introduced himself to one of the inmates he said, “Martin Salter, as in the scales.” He was…
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