Cash belongs in the bank, not in the warehouse

Cash belongs in the bank, not in the warehouse

In these heady days of YouTube, MySpace, Google, eBay et al, it can be easy to forget that some people still run businesses that sell physical things.

This blog gives a very practical view on stock and cash. There is a good comment on there as well. See Positive Churn: Cash Belongs in the Bank, Not in the Warehouse

A full warehouse, with excessive stock versus sales rates, makes businesses chase the wrong type of business. You end up paying to have the stock in the warehouse or reducing margins to move it.

author avatar
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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