Tag: brand advocacy

Those Welch are very civil

Now that’s what you want, your contractors staff being polite and civil advocates for your brand. This morning, at Loddon Primary School, there was a big hole in the ground. There were four workmen digging a trench to lay green

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It’s the contrasts I find interesting: ASDA and McDonald’s

It’s the contrasts I find interesting. In a couple of hours opinions of a business and it’s brand image can change so quickly. For the worse: a McDonald’s cashier swearing in front of my children. Unacceptable and I paid for

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Brand advocacy

I read a fine article in Marketing magazine about brand advocacy. “Marketing often gains a reputation for cherishing style over substance. Its detractors accuse it of shouting about product benefits, or, in the absence of these, a nebulous lifestyle positioning,

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