Tag: brand advocacy

Now that’s what you want, your contractors staff being polite and civil advocates for your brand. This morning, at Loddon Primary School, there was a big hole in the ground. There were four workmen digging a trench to lay green …

Those Welch are very civil Read More »

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It’s the contrasts I find interesting. In a couple of hours opinions of a business and it’s brand image can change so quickly. For the worse: a McDonald’s cashier swearing in front of my children. Unacceptable and I paid for …

It’s the contrasts I find interesting: ASDA and McDonald’s Read More »

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I read a fine article in Marketing magazine about brand advocacy. “Marketing often gains a reputation for cherishing style over substance. Its detractors accuse it of shouting about product benefits, or, in the absence of these, a nebulous lifestyle positioning, …

Brand advocacy Read More »

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