Tag: brand advocacy
Supplier Partnerships: Your Brand’s Secret Marketing Asset
How strategic supplier partnerships transform procurement into a marketing asset. Learn to turn suppliers into brand advocates who amplify your business message
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Marketing Is Everyone’s Job in an SME
Marketing is not just the job of a small department. In SMEs, employees, suppliers, and customers all contribute to brand success when aligned to the vision.
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Those Welch Are Very Civil
Now that’s what you want, your contractor’s staff being polite, being civil, and being advocates for your brand. This morning, at Loddon Primary School, there was a big hole in the ground. There were four workmen digging a trench to lay green pipes to carry data cables. As you can imagine this gathered a crowd…
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It’s the contrasts I find interesting: ASDA and McDonald’s
It’s the contrasts I find interesting. In a couple of hours, opinions of a business and its brand image can change so quickly. For the worse: a McDonald’s cashier swearing in front of my children. Unacceptable and I paid for the privilege of that. For the better: ASDA, who aren’t high on my list, had…
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Brand Advocacy
I read a fine article in Marketing magazine about brand advocacy. “Marketing often gains a reputation for cherishing style over substance. Its detractors accuse it of shouting about product benefits, or, in the absence of these, a nebulous lifestyle positioning, regardless of the quality of the customer experience. “But in reality, plenty of brands over…
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