Tag: strapline
Marketing Bollocks
Now I’m sure that Lakehouse is a wonderful company and does great work. That’s not the subject of this post. A test for you: what is the business of a company that claims they are “making an impact through deeper relationships”? Go on, have a guess. I wouldn’t have guessed either. The marketing bollocks strapline…
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But BT, you know who I am!
BT’s current strapline is, “bringing it all together”. Good idea…so why don’t they do it? In this mornings post was a piece of direct mail from BT addressed to “The Householder”. Fabulous, but they know who we are; we’ve got two landlines and we’ve been customers at this address for over 10 years. In fact,…
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