Marketing Bollocks

Now I’m sure that Lakehouse is a wonderful company and does great work. That’s not the subject of this post.

A test for you: what is the business of a company that claims they are “making an impact through deeper relationships”? Go on, have a guess.

I wouldn’t have guessed either. The marketing bollocks strapline above comes from Lakehouse, “a building services company focused on customers and their communities. We make a difference to people’s lives constructing, improving and caring for social housing, education environments and public buildings.”

What they really do is “construction, regeneration and refurbishment, residential development, repairs and maintenance, compliance, sustainability.”

I’m sure Lakehouse may tell me that I’m missing the point. But my point is that their strapline just makes me laugh. Thank you, Lakehouse.

Update 9 April 2020: Since writing this post, Lakeland has become Sureserve. Sureserve seems to have a more sensible messages on its website.

Kevin Harrington

I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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