Kevin Harrington

Well, thank you O2

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Kevin Harrington

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Devoid of thanks to their customers, O2 are unceremoniously closing their money wallet and are offering no alternative. Here is an extract of the email I just received from Gavin Franks, Managing Director of Commerce, Telefónica Digital UK:

We’re closing the O2 Wallet

When we launched the O2 Wallet 18 months ago, we were one of the first mobile wallets around. Since then a lot has changed for us, the market and our customers. So we’ve decided to close the O2 Wallet to give us time to look into new, even better ways to help people manage their money on the move. It will close on 31 March 2014.
What happens, and when?
• On 31 March your O2 Wallet will close and features like using cards in your card vault, Money Messages, Pay & Go Top Up and the O2 Money Account card will no longer work.
• From 10 April, any money left in your account will be sent to you.
• On 30 April your app will no longer work at all and you won’t be able to view transactions

Bon chance O2. I was thinking of moving my airtime/mobile contract to O2 but I’ll just leave it where it is for now…not that it would have made a jot of difference to their annual results.

O2 closing wallet messageOh, and they’ve just texted me as well. Strangely the text links off to a more pleasant message that does bother to offer thanks. There are also hints of new things in the future but I expect I’ll have found an alternative before.

For the record: I have found the O2 wallet and the partner Visa card very useful…I’ll miss it.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Comments

One response to “Well, thank you O2”

  1. carol hibberd

    I have to agree of this very poor way in which this has been handled . I was only in my O2 shop 2 days ago loading my card and praising the excellent product the O2 wallet was . I have been using it since it originated more than 18 months ago and then it finished as they changed bankers so as soon as it became available i signed up again . I really do find it an asset as if you use it to buy anything you get what I term as a double receipt of your purchase .
    An excellent product why get rid of it .
    Disappointing o2. There are 5 of us in the family and all of us are O2 linked . Changes like this will make us look elsewhere.

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