This is an excellent piece of marketing. It’s all about Ferrari but it’s promoting Shell. A first class example of subtle, engaging marketing.
I wonder how much of the video is CGI?
Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
Marketing B2B Marketing Maximising Business Value Product Marketing
Related posts:
- Marketing’s Dual Nature: Shaping Needs or Enhancing Lives? I’ve often grappled with the ethical implications of our marketing industry. Does marketing create false needs and fuel overconsumption? Or…
- Can Marketing Solve the World’s Most Pressing Issues? Marketing is a powerful tool that can play a pivotal role in addressing and solving some of the world’s most…
- UK Marketing Degrees: Comprehensive Guide to BA and Masters Qualifications for Marketing Professionals Marketing education in the United Kingdom offers a diverse landscape of undergraduate and postgraduate qualifications that prepare professionals for dynamic…
- Marketing’s Value Crisis: Why Marketers Feel Undervalued In 2023, the Chartered Institute of Marketing (CIM) released a rather sobering statistic: 54% of marketers believed their function was…
Leave a Reply