Barclaycard Freedom goes to the loo

Barclaycard Freedom Rewards

Barclaycard Freedom is a reward programme like no other. Well, that’s what the Barclaycard website says. And I have to say it does look good.

With the trend away from credit cards and towards debit cards in the UK I guess this is exactly the type of promotional activity that credit card brands need to be involved with.

My question is: what does it look for the Barclaycard brand when their point-of-sale is left by the basins, in water on the sinks in the gents’ loo at PizzaExpress? in water on the sinks in the gents’ loo at PizzaExpress? Not exactly the image of aspiration, was my first thought.

author avatar
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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