Barclaycard Freedom goes to the loo

Barclaycard Freedom is a reward programme like no other. Well, that’s what the Barclaycard website says. And I have to say it does look good.

With the trend away from credit cards and towards debit cards in the UK I guess this is exactly the type of promotional activity that credit card brands need to be involved with.

My question is: what does it look for the Barclaycard brand when their point-of-sale is left by the basins, in water on the sinks in the gents’ loo at PizzaExpress? in water on the sinks in the gents’ loo at PizzaExpress? Not exactly the image of aspiration, was my first thought.

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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