Tag: brand image
Barclaycard Freedom goes to the loo
Barclaycard Freedom is a reward programme like no other. Well, that’s what the Barclaycard website says. And I have to say it does look good. With the trend away from credit cards and towards debit cards in the UK I guess this is exactly the type of promotional activity that credit card brands need to…
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Ocado Jam
“Sorry I’m late. There was an Ocado jam in the road.” I think I may get an Ocado van so that I can leave it in the middle of the road while I’m dropping things off. Perhaps they pay a higher road tax for the privilege? This may be why Waitrose don’t use their own branded…
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Spelling and Brand Image
While driving along Whitehall in London today, I spotted a Manns Travel coach with a sign in the front window saying, “Girls Grammer”. Do you think the girls get on the coach every day and ignore the spelling mistake? Do you think they know the word grammar is spelt incorrectly? This led me to wonder if…
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