Kevin Harrington

Spelling and Brand Image

Manns Travel coach

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Kevin Harrington

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While driving along Whitehall in London today, I spotted a Manns Travel coach with a sign in the front window saying, “Girls Grammer”. Do you think the girls get on the coach every day and ignore the spelling mistake? Do you think they know the word grammar is spelt incorrectly?

This led me to wonder if there is any evidence that spelling mistakes had a negative effect on a brand’s image.

There are a lot of anecdotal comments and opinions on the internet. Larry Chase says spelling errors affect response rates. And there are humorous references relating to brands and poor spelling. I particularly like this Maserati advert spelling mistake. But I’ve failed to find any quantifiable research/data on the subject. Are you aware of any?

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Comments

2 responses to “Spelling and Brand Image”

  1. Dave

    Mann’s travel are a great service, who cares if they have a spelling mistake!

  2. Kevin Harrington

    Dave, well that was partly what I was asking. My post has nothing to do with their service, I have no idea if it is good, bad or indifferent. I’m happy to accept your assertion that it is good.

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