Kevin Harrington

Spelling and Brand Image

Manns Travel coach

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Kevin Harrington

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While driving along Whitehall in London today, I spotted a Manns Travel coach with a sign in the front window saying, “Girls Grammer”. Do you think the girls get on the coach every day and ignore the spelling mistake? Do you think they know the word grammar is spelt incorrectly?

This led me to wonder if there is any evidence that spelling mistakes had a negative effect on a brand’s image.

There are a lot of anecdotal comments and opinions on the internet. Larry Chase says spelling errors affect response rates. And there are humorous references relating to brands and poor spelling. I particularly like this Maserati advert spelling mistake. But I’ve failed to find any quantifiable research/data on the subject. Are you aware of any?

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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Comments

2 responses to “Spelling and Brand Image”

  1. Dave

    Mann’s travel are a great service, who cares if they have a spelling mistake!

  2. Kevin Harrington

    Dave, well that was partly what I was asking. My post has nothing to do with their service, I have no idea if it is good, bad or indifferent. I’m happy to accept your assertion that it is good.

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