Direct mail relevancy and accuracy
Boden: A personalised letter with a £10 gift voucher to encourage me to use the catalogue they sent me a few weeks back. Sorry Boden, I haven’t received a catalogue from you, therefore your stream of restrictions and terms and conditions are of no relevance to me.
AA Insurance: A beautifully personalised letter inviting me to insure my car with the AA. The only real obvious blunder is that they are referring to a car that I sold nearly three years ago in August 2007.
I think my winner for the week is Boden.
Have you got any corking examples of poor, irrelevant or inaccurate direct mail? Please share.
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- kevin harrington email