Eleven years ago, in 2000, we bought loads of plates and crockery from The Conran Shop. As is the way of these things a number of these plates broke over the years. Imagine my suprise and delight when: a) The Conran Shop …

Well done The Conran Shop Read more »

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I’m not really sure who the winner is for wasted direct mail campaign effort this week. My favourites through the letter box this morning, and clear contenders, are: Boden: A personalised letter with a £10 gift voucher to encourage me to use …

Direct mail relevancy and accuracy Read more »

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It’s incredible to think where we’ve come from. Seventy years ago the first voucher appeared on the high street in the form of a book token. Who could have predicted how the voucher and card industry would change and develop, …

Vouchers and gift cards: where next? Read more »

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To support the opinion that you can get vouchers for anything…it appears you can now get a divorce voucher. Lloyd Platt & Company, a London law firm, are offering gift vouchers so that you can ‘gift divorce’ to a friend. …

The Gift of Divorce Read more »

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