Tag: AA
Prepaid cards more convenient for gap year money
In this quote below I was specifically talking about a specific product not all prepaid cards. Nevertheless, there are substantial benefits for most prepaid cards. “The exciting thing from a traveller’s point of view is that, if you lose the card you can stop it, and you’re supplied with a free emergency card straight away,”…
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Direct mail relevancy and accuracy
I’m not really sure who the winner is for wasted direct mail campaign effort this week. My favourites through the letter box this morning, and clear contenders, are: Boden: A personalised letter with a £10 gift voucher to encourage me to use the catalogue they sent me a few weeks back. Sorry Boden, I haven’t received a…
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Satnav market research
Just as I was saying that ‘compulsory satnav in cars would solve more jams than government initiatives’ two things happened. Firstly my wife phoned up to say she was stuck in a non-moving jam in Hammersmith…and she was using satnav. Secondly I saw page on the AA website that seemed to support my thoughts: What…
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Mergers that add value
This article talks about the merger of the AA and Saga: http://news.bbc.co.uk/1/hi/business/6236862.stm It is interesting to note that 2 + 2 = 5. The appropriate mergers of businesses can increase value. I think the best merger at the moment would be BT and Royal Mail. A bit of déjà vu perhaps, but what a great…
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