Tag: AA

In this quote below I was specifically talking about a specific product not all prepaid cards. Nevertheless, there are substantial benefits for most prepaid cards. “The exciting thing from a traveller’s point of view is that, if you lose the …

Prepaid cards more convenient for gap year money Read More »

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I’m not really sure who the winner is for wasted direct mail campaign effort this week. My favourites through the letter box this morning, and clear contenders, are: Boden: A personalised letter with a £10 gift voucher to encourage me to use …

Direct mail relevancy and accuracy Read More »

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Just as I was saying that compulsory satnav in cars would solve more jams than government initiatives two things happened. Firstly my wife phone up to say she was stuck in a non-moving jam in Hammersmith…and she was using satnav. …

Satnav market research Read More »

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This article talks about the merger of the AA and Saga: http://news.bbc.co.uk/1/hi/business/6236862.stm It is interesting to note that 2 + 2 = 5. The appropriate mergers of businesses can increase value. I think the best merger at the moment would …

Mergers that add value Read More »

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