Kevin Harrington

Mergers that add value

Written by

Kevin Harrington

in categories

Merge BT and Royal Mail
Merge BT and Royal Mail

This article talks about the merger of the AA and Saga: http://news.bbc.co.uk/1/hi/business/6236862.stm

It is interesting to note that 2 + 2 = 5. The appropriate mergers of businesses can increase value.

I think the best merger at the moment would be BT and Royal Mail. A bit of déjà vu perhaps, but what a great solution neutral business this could be.

BTW: being a bit of sceptic I don’t think there are ever ‘mergers’. I believe the end result is always a takeover.

author avatar
Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
See Full Bio
Marketing B2B Marketing Maximising Business Value Product Marketing
social network icon social network icon

Related posts:

  1. The Revival of Traditional Marketing: Why Physical Letters, Cards, and Postcards Are Making a Comeback In today’s digital age, where email and social media marketing have become ubiquitous, it’s easy to overlook the potential of…
  2. The Shelf Life of Communications: Understanding Retention for Consumers and Businesses I’ve always been fascinated by how long different types of communication stay in people’s lives. This is a crucial factor…
  3. Why Mixing Business and Politics Creates a Toxic Recipe: Separate Ingredients for a Better Society The intertwining of business and politics has become increasingly prevalent in our modern society, yet this blending often produces highly…
  4. Word of Mouth Marketing: Ancient Roots, Modern Reach Word of mouth is frequently hailed as if it were some sort of newly created marketing concept. In reality, it…

Comments

One response to “Mergers that add value”

  1. Kevin Harrington

    This idea looks even more sensible six months on. If BT and Royal Mail merged the new business would have an interest in analogue and digital communication delivery. It would be a kind of general post office, perhaps abbreviated to GPO?

Leave a Reply

Your email address will not be published. Required fields are marked *

More posts