Kevin Harrington

Satnav market research

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Kevin Harrington

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Garmin satnav

Just as I was saying that ‘compulsory satnav in cars would solve more jams than government initiatives’ two things happened.

Firstly my wife phoned up to say she was stuck in a non-moving jam in Hammersmith…and she was using satnav.

Secondly I saw page on the AA website that seemed to support my thoughts:

  1. Satnav market research indicates that drivers using satnav make 25% fewer stops than those driving without a satnav system.
  2. If you’re using a satnav, you’re likely to spend 35% less time in a stationary vehicle stuck in traffic.
  3. Research also indicates that drivers using a satnav drive 16% fewer miles and spend 18% less time at the wheel than drivers without satnav.

What do make of all that? Either my wife as a datum point is an outlier, or the AA reported research was a wrong. I fancy the AA research is the winner.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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