Satnav market research

Just as I was saying that ‘compulsory satnav in cars would solve more jams than government initiatives’ two things happened.

Firstly my wife phoned up to say she was stuck in a non-moving jam in Hammersmith…and she was using satnav.

Secondly I saw page on the AA website that seemed to support my thoughts:

1. Satnav market research indicates that drivers using satnav make 25% fewer stops than those driving without a satnav system.
2. If you’re using a satnav, you’re likely to spend 35% less time in a stationary vehicle stuck in traffic.
3. Research also indicates that drivers using a satnav drive 16% fewer miles and spend 18% less time at the wheel than drivers without satnav.

What do make of all that? Either my wife as a datum point is an outlier, or the AA reported research was a wrong. I fancy the AA research is the winner.

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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