Tag: catalogue

Of course, one of the reasons the Sports Direct till queue moves so slowly is the staff are trying to sell their catalogue for 50p to everyone. When I got to the front of the queue my till assistant asked …

Sports Direct catalogue Read More »

Tagged with: , , , , , , , ,

So, is all this stuff about NFC sound like a lot of hot air. Are you unsure whether NFC has a place in your marketing mix. Well this case study, yes an article with some useful history and facts, actually …

NFC smart posters case study Read More »

Tagged with: , , , , , , , , , , , , , , , ,

The following is the conclusion of a story about an agency, a client and an opportunity: Sadly, this attitude towards direct marketing is all too common as it relies on oversupply founded on poor data strategy and ill considered customer …

The 80/20 Blog Read More »

Tagged with: , , , ,

I’m not really sure who the winner is for wasted direct mail campaign effort this week. My favourites through the letter box this morning, and clear contenders, are: Boden: A personalised letter with a £10 gift voucher to encourage me to use …

Direct mail relevancy and accuracy Read More »

Tagged with: , , , , ,