Tag: catalogue
Sports Direct Catalogue
Of course, one of the reasons the Sports Direct till queue moves so slowly is the staff are trying to sell their catalogue for 50p to everyone. When I got to the front of the queue my till assistant asked me if I wanted a catalogue. I said no and she carried on trying to…
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NFC Smart Posters Case Study
Does all this stuff about NFC sound like a lot of hot air? Are you unsure whether NFC has a place in your marketing mix? Well this case study, yes an article with some useful history and facts, actually shows the story of a simple NFC smart poster activity that worked. During late 2010, Zuma…
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Direct mail relevancy and accuracy
I’m not really sure who the winner is for wasted direct mail campaign effort this week. My favourites through the letter box this morning, and clear contenders, are: Boden: A personalised letter with a £10 gift voucher to encourage me to use the catalogue they sent me a few weeks back. Sorry Boden, I haven’t received a…
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