Kevin Harrington

Tag: campaign

  • Charity marketing using social media

    Charities often lead the way with marketing innovation. They cannot just hit the ‘spend’ button like some businesses appear to. This has led to charity fund raising leading the way with huge public engagement successes like Race For Life (> £38m raised) and Walk The Walk (> £8m). Social media ticks the boxes for charities as well. This is low…

    Written by

    Kevin Harrington

  • Name and shame the door drop marketers

    ,

    It’s about time I started fighting back! What is the point of having a ‘no junk mail, commercial leaflets or flyers please’ sticker on our front door if it is ignored? So, to make me feel happier about the junk mail I’ve decided to name and shame. Today’s lucky entrant is Bracknell. Yes, Bracknell, that…

    Written by

    Kevin Harrington