Tools of the trade and how to use them is the basis of the commercial training industry. And as ever, the examples of the need (things going wrong) are always good fun.
The gist of this was that, in a controlled in-store test, when a salesman was perceived as competent in his field, 66% of customers purchased, compared to only 20% when the salesman pretended he was unfamiliar with product.
Read the full article here and learn about Ian Moore’s experience in B&Q.
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