Tag: consumer

  • Vodafone Hungary to test NFC m-payments at Sziget festival

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    Here’s a good trial of NFC m-payments in an entertainemtn environment. The whole scheme seems to focus on the consumer first including cashing-out and theft of cards. Well done Vodafone and good luck. During the 18th edition of the festival, a number of Vodafone customers will also be able to make NFC-based payments using NFC-enabled…

  • Get the right screwdriver

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    Tools of the trade and how to use them is the basis of the commercial training industry. And as ever, the examples of the need (things going wrong) are always good fun. The gist of this was that, in a controlled in-store test, when a salesman was perceived as competent in his field, 66% of…