Kevin Harrington

Government flood alerts in July

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Kevin Harrington

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The Tories said they would cut back spending on advertising by 40 per cent, as well as introducing new rules to measure its effectiveness.

Then in May we were told, “The coalition government is to freeze its £540m-a-year advertising budget, except on what are deemed to be ‘essential’ campaigns, ahead of implementing plans to axe marketing and advertising spend by up to 50%.

Now they are in (a shared) office what progress are they making? Was all this just puff and PR around the subject of advertising? It may well be judging by the full back page colour advert in my local paper encouraging me to sign up to flood alerts.

Note: the weather forecasters are talking to us about droughts at the moment.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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Comments

2 responses to “Government flood alerts in July”

  1. Kevin Harrington

    Here is an update on Government advertising spend for 2009/10.

    The headlines:

    :: Spending on traditional advertising such as TV, press, and radio fell by 9.5% year on year from £211m to £193m.

    ::Government expenditure on digital marketing rose by 9% to £44m, just over 18% of total advertising, marketing and online spend.

  2. Kevin Harrington

    Vienna city council is spending around £12.5m a year in advertising in three Austrian newspapers. I wonder what the return on investment of this advertising is? Read about it at The Guardian.

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